COTTON ON BODY X TOM ORGANIC
Cute. Period.

Copywriting / Concept Development / Packaging

Period undies were mainstream by 2021, but the category was stuck in one gear: eco-credentials and empowerment messaging. Nobody was talking to a younger customer that just wanted them to be less serious. TOM Organic had the period care expertise. Cotton On Body had the fashion customer. I developed ‘Cute. Period.’ to close that gap, leading copy across packaging, digital and PR drove a 10M+ impression launch.

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