COTTON ON
SUMMER SERVED

Creative strategy / Concept Development / Copywriting

The Greensleeves tune from Mr Whippy vans is as Aussie as summer itself—and no brand had ever claimed it. We commissioned Memphis LK to remix it into a Cotton On summer anthem, then activated a branded van across three cities serving blue ‘denim’ soft serve. We seeded influencers with PR packages built around the van experience, handed out thousands of free scoops, and let the idea travel on its own with 3M+ reach across the activation.